Help CenterDocumentation
Guide

Promote Your Products with AI

Add what you sell to Brand Brain. Your AI agents will reference real product details in every post, run market research on your competition, and create promotional content that actually knows what it's promoting.

1

Add a product

Open Products in the sidebar and click Add Product. Fill in the details:

Product Name

The name your customers know it by

Description

Key features, benefits, and who it's for. The more detail, the better your AI content.

Website URL

Your product page. Used for market research and auto-importing details.

Category & Image

Organize products by category. Upload an image or paste an image URL.

Add New Product form with fields for name, image, description, category, and website URL

Tip: Write your description like you would explain the product to a colleague. Include specific features, pricing, target audience, and what makes it different. This becomes the AI's product knowledge.

2

View your product catalog

Each product gets a card showing its name, description, an auto-generated brief, and action buttons. Brand Brain automatically creates a one-liner brief summarizing your product for quick reference.

Products page showing product cards with briefs, market research badges, and promote buttons

Each card has quick actions at the bottom: delete, refresh the brief, search for similar products, and a Promote button that opens Agent Chat with your product context already loaded.

3

Run Market Research on your product

Click Market Research on any product card. Enter your website URL and optionally add context about your specific research needs. An AI agent will analyze your product and produce a full competitive report.

Market Research dialog with website URL field, additional context, and Start Research button
4

Use research to create better content

The research report gives your AI agents deep context about your market. It covers:

  • Competitive Landscape — direct and indirect competitors, their strengths and weaknesses
  • Positioning Analysis — how your product differentiates and where the gaps are
  • Ideal Customer Profiles — who your target customers are, their problems, and goals
Market Research report showing executive summary, competitive landscape, positioning analysis, and ideal customer profiles

This research is saved to your product card and used automatically when agents create content. Your promotional posts will reference real competitive advantages instead of generic claims.

5

Create promotional content

Click the Promote button on any product card. This opens Agent Chat with your product details and market research pre-loaded. The agent already knows:

  • What your product does and who it's for
  • How you compare to competitors
  • Your positioning and unique selling points
  • Your ideal customer's pain points and goals

Just tell the agent what kind of content you want: “Create a LinkedIn post comparing us to competitors” or “Write an Instagram carousel about our top 5 features.” The agent handles the rest using your product knowledge and research.

Tip: Run Market Research before promoting. The more context the agent has about your competitive landscape, the more specific and compelling your promotional content will be.

Frequently asked questions

How does Brand Brain use my product catalog?
When you add products to your catalog, AI agents can reference real product names, features, and descriptions in generated content. Instead of generic promotional posts, your content mentions specific products with accurate details. Agents use this context automatically when creating LinkedIn posts, Instagram carousels, video scripts, and more.
What is Market Research in Brand Brain?
Market Research is an AI-powered analysis that studies your product website to map competitors, identify your ideal customer profiles, analyze positioning gaps, and suggest content angles. It produces a full report covering competitive landscape, direct and indirect competitors, positioning analysis, and target audience insights.
How do I create promotional content for a product?
Click the Promote button on any product card. This opens Agent Chat with your product context pre-loaded. The agent already knows your product details and market research, so it can create targeted promotional content for any platform without you re-explaining what you sell.
Can I add multiple products to Brand Brain?
Yes. There is no limit on products. Each product gets its own card with a brief, market research, and promote button. You can add physical products, digital products, SaaS tools, courses, services, or anything else you sell.