Discover Trending Content & Create From It
Find proven content ideas from YouTube, X, and Instagram. Pick the winners, hit one button, and let your AI agents turn them into posts for every platform.
By the end of this guide
- You will have found viral content ideas in your niche
- Turned the best ones into posts for LinkedIn, X, Instagram, YouTube, and Threads
- Have a content queue ready to review, edit, and schedule
Search for outliers in your niche
Go to Discovery in the sidebar (or navigate to /discovery/search). Pick a platform tab (YouTube, X/Twitter, or Instagram), type a keyword related to your niche, and click Find Outliers.
Brand Brain searches for content that is massively outperforming its channel average. A video with a 8.3 outlier score means it got 8.3x more views than that creator normally gets. These are proven ideas your audience already wants to see.
Click "Use Idea" on a winner
Found something good? Click the Use Idea button at the bottom of the card. A popover appears where you pick which platforms and formats to create content for.
You can select specific combinations:
- LinkedIn Post or Carousel
- X / Twitter Post or Thread
- Instagram Reel, Carousel, or Post
- YouTube Short
Or click "Create for all platforms" at the bottom to generate everything at once.
Your agent researches the topic
After you select platforms, Brand Brain opens Agent Chat and your AI starts working. It gathers your preferences, researches current trends around the topic, and identifies the best angles for each platform.
The agent reads your niche, target audience, goals, and any knowledge sources you have added to your Brain. It combines all of this with the trending topic you selected.
It builds a content calendar
The agent creates a full content plan: which topics to cover each day, which platforms to target, and how many pieces per platform. It lays out the strategy before writing anything.
Content appears in your panel
As the agent works, content cards start appearing on the left side of the chat. Each card is a complete draft tailored to its platform and format. Tweets, threads, LinkedIn posts, Threads posts, Instagram reels. All created from the same trending topic.
Review everything in your content queue
All generated content lands in your Content page (/content). Switch between tabs to see what is Pending Review, Approved, Rejected, or Needs Changes.
Tweak with one-click actions
Click any content card to open it. The review menu gives you instant actions without writing a single prompt:
Plus: Make viral, Explore angles, Hook check, and Generate image in the right panel.
What to do next
- Approve your content and schedule it Publishing Calendar
- Repurpose a YouTube video into posts for every platform Repurposing Guide
- Set up autopilot so agents create content on a schedule Autopilot Guide