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Guide

Create Instagram Carousels

Turn any trending topic into a multi-slide Instagram carousel that stops the scroll. Pick an idea, select Carousel, review your slides, and publish directly to Instagram.

~5 min read

By the end of this guide

  • You will have created a branded multi-slide Instagram carousel
  • Reviewed and edited individual slides with one-click actions
  • Scheduled or published the carousel directly to Instagram
1

Pick a topic and select Instagram Carousel

Head to Discovery and find a trending topic, then click Use Idea. Or open Agent Chat and describe what you want.

In the popover, select Instagram as the platform and pick Carousel from the format options (alongside Reel and Post). You can also select other platforms at the same time to create matching content for LinkedIn, X, and YouTube in one go.

Idea popover showing platform selection with Instagram Carousel format highlighted alongside LinkedIn, X, and YouTube options
Tip: Click "Create for all platforms" at the bottom to generate carousels, posts, threads, and reels for every connected platform at once.
2

Your agent creates the carousel

The AI agent researches the topic, applies your brand voice and niche context, and generates a full Instagram carousel. The carousel card appears in the content panel on the left, showing the slide count and a preview of the first slide.

Agent Chat showing a generated Instagram carousel with 7 slides, preview of the first slide visible in the content panel on the left, and the full post text on the right

The right side shows the full Instagram post preview with your carousel slides, caption text, and the Review content panel with options like Make viral, Explore angles, Hook check, and Generate image.

3

Review and edit with one-click actions

Click the carousel to open the edit menu. You get a full set of quick-edit actions without writing a single prompt. Swipe through slides in the preview to check each one.

Edit menu open on an Instagram carousel showing Instant Improve, Make Shorter, Make Longer, Improve Hook, More Engaging, Add CTA, Change Tone, Critique, Fact Check, Create YouTube Short, and Create Instagram Reel options

One-click actions:

Instant improve
Make shorter
Make longer
Improve hook
More engaging
Add CTA
Add emojis
Remove emojis
Change tone
Reading level
Critique
Fact check

You can also Create YouTube Short or Create Instagram Reel directly from the same menu to repurpose your carousel into video.

4

Find it in your content queue

Your carousel also appears on the Content page alongside all your other generated content. You can see the Instagram carousel preview next to your X posts, LinkedIn posts, and any other content created in the same session.

Content page showing an Instagram carousel post preview alongside X posts in a gallery view
Tip: The content queue shows all platforms together so you can review your entire content batch at once. Approve, reject, or tweak individual pieces before scheduling.
5

Schedule or publish directly

Approve the carousel and it moves to your Content Schedule. The timeline view shows a full Instagram preview of your carousel with the slide indicator dots, post text, and scheduled time. Drag to reschedule or publish immediately.

Content schedule timeline view showing the Instagram carousel post with slide preview, caption text, and scheduled publish time

Why Instagram carousels work

1.4x

more reach than single image posts

Up to 10

slides per carousel on Instagram

2x

more saves than standard posts

Tips for high-performing carousels:

  • Lead with a bold, curiosity-driven first slide
  • Keep each slide to one idea or takeaway
  • Use numbered lists or step-by-step frameworks
  • End with a clear CTA: save, share, or follow

Frequently asked questions

How do I create an Instagram carousel with Brand Brain?
Find a trending topic in Discovery and click Use Idea, or open Agent Chat and describe what you want. Select Instagram as the platform and Carousel as the format. The AI agent generates branded multi-slide content that you can review, edit, and publish.
Can I edit individual carousel slides before publishing?
Yes. Every carousel appears in your content panel and content queue. Click any carousel to open the edit menu with one-click actions like Instant Improve, Make Shorter, Improve Hook, Add CTA, and more. You can also type custom instructions.
How many slides does an Instagram carousel have?
Brand Brain typically generates 5 to 10 slides per carousel depending on the topic. Instagram supports up to 10 slides per carousel post. Each slide has one key idea with your brand styling applied.
Can I create carousels for Instagram and LinkedIn at the same time?
Yes. In the idea popover, select both Instagram Carousel and LinkedIn Carousel (or any other platform and format combination). Brand Brain creates platform-specific versions of each in a single run.

What to do next

Ready to create your first Instagram carousel?