Create Your First Week of Content
Go from sign-up to a full week of scheduled posts in about 5 minutes. No prompting skills needed. No platform connections required upfront.
By the end of this guide
- Your brand voice and audience configured
- A full content calendar for next week
- Posts tailored to each platform and format
- Content ready to review, edit, and schedule
Pick your platforms and formats
After signing up, the onboarding wizard asks where you want to publish. Select your platforms and check the formats you want. The AI will create content specifically for each format you pick.
Tip: You can change these later. Start with the platforms you post to most. Each format (reel, carousel, tweet, thread, post) gets its own tailored output.
Set your topics, audience, and voice
Tell the AI what you create content about, who your audience is, and how you want to sound. Pick from the preset options or add your own custom topics and audiences.
Brand Voice
Choose one: Professional, Casual, Expert, Inspiring, Witty, or Storyteller. This shapes how the AI writes for you across all platforms.
Content Tone
Select multiple: Informative, Educational, Conversational, Bold, Thoughtful, Actionable. These fine-tune the personality of your content.
Review and start your first run
The review page shows a summary of everything you selected. If it looks good, hit Start first run. These settings are saved as your defaults for future content runs.
Watch the AI create your content
The AI agent takes over from here. It researches trending topics in your niche, builds a content calendar across your platforms, and creates each piece of content individually. You can watch it think and work in real time.
The agent builds a structured content calendar with themes for each day, then creates every piece of content across your selected platforms and formats.
Review and refine your content
Once the agent finishes, your content appears in the left panel. Click any piece to review it. The chat window on the right becomes contextual to the selected content, so you can ask the AI to tweak, improve, or completely rework it.
Right-click or use the menu on any content piece for quick actions: make it shorter, improve the hook, add a CTA, change the tone, or even convert it to a YouTube Short or Instagram Reel.
Connect your platforms
Now that you have content you are happy with, connect your social accounts. Head to Platform Connections and click Connect next to each platform. It is a standard OAuth flow, so you will just authorize Brand Brain to post on your behalf.
Currently supported: Threads, X (Twitter), Instagram, and LinkedIn. YouTube, Bluesky, Pinterest, and TikTok are coming soon.
Schedule and publish
Approve your content and it lands in the Content Schedule. You can see everything in a timeline, list, gallery, or calendar view. Set the times that work for your audience, and Brand Brain handles the rest.
Your first week is scheduled.
That is it. You went from zero to a full week of content across multiple platforms without writing a single prompt. Next, explore the guides below to get more out of Brand Brain.