Create Vertical Videos & Reels
Turn any topic into a ready-to-publish video for Instagram Reels, TikTok, and YouTube Shorts. Your AI avatar presents on screen so you never need to record yourself.
By the end of this guide
- You will have created your first AI avatar video
- Your avatar will be set up and ready for future videos
- A vertical video ready to publish to Instagram, TikTok, or YouTube
Set up your AI avatar
Go to the Avatar Studio from the sidebar. This is where you create the digital version of yourself that will appear in your videos.
You have three ways to create an avatar:
Upload a photo
Use an existing headshot or portrait photo
Take a photo
Use your webcam to capture one right now
Generate with AI
Create a completely AI-generated avatar
Start a video from Agent Chat
Open Agent Chat and ask the agent to create a video. You can describe a topic, paste a YouTube URL to repurpose, or pick a trending topic from Discovery first. Choose a vertical format like Instagram Reel, TikTok, or YouTube Short.
The agent writes a script, breaks it into scenes, and gets everything ready for video generation. Once the script is ready, the video creation panel appears with all the controls you need.
Choose your voice
The video creation panel gives you full control over the audio. You can use AI-generated voice or record your own.
Voice options:
AI Voice
Pick from preset voices or clone your own voice from a few samples
Record your voice
Record directly in the panel or upload an audio file
Generate and customize your video
Select your avatar, hit generate, and Brand Brain handles the rest. The AI animates your avatar with realistic lip-sync matched to the audio. Generation typically takes a few minutes depending on video length.
After the base video is generated, you can add post-production effects:
Captions
Auto-generated word-by-word captions synced to the audio
Background replacement
Swap the background with custom images or videos
Publish to any platform
Your finished video lands in the Content queue as a pending review item. From there you can preview it, make final tweaks, and publish directly to your connected platforms.
Instagram Reels
Publish directly as an Instagram Reel from your content queue
What you can create with avatar videos
Frequently asked questions
How does Brand Brain create AI avatar videos?
Can I use my own voice for avatar videos?
What platforms can I publish avatar videos to?
Do I need to show my face to create videos?
What to do next
- Set up your content schedule to automate publishing Publishing Calendar
- Repurpose the same topic into text posts for every platform Repurpose Content
- Create Instagram carousels from trending topics Instagram Carousels