Best Claude AI
Marketing Prompts
21 copy-paste prompts for the work marketers actually do — brand voice, ad copy, blog drafts, ICP research, LinkedIn posts, email sequences, FAQ schema. Tested in 2026.
How to Use These Prompts
- 1. Start with the Brand Voice prompts. Run the extraction once on 8 of your best posts. Save the rules.
- 2. Paste your voice rules at the top of every other prompt below. This is what stops Claude sounding generic.
- 3. For prompts that work well, save them as Claude Skills (folder-based units with a SKILL.md instruction file) so anyone on your team can run them.
- 4. When you start running the same prompt 3 times a week, you have outgrown copy-paste. That is the moment to move to a marketing platform that already wraps brand voice memory + scheduling. Brand Brain is built for this.
Brand Voice
Extract your voice once, reuse it everywhere.
Voice extraction from existing content
Run once on 8-10 of your top posts. Save the output.
You are a brand voice analyst. I will paste 8 pieces of content I have written. Read all of them. Then extract the recurring style rules under these headings: sentence length pattern, vocabulary tier, rhythm and pacing, opening hook patterns, closing patterns, words/phrases I always use, words/phrases I never use, point of view, emotional register. Return the rules as a 12-bullet style guide I can paste into future prompts. Be specific, no generalities like "concise". Use evidence from the posts. [paste 8 posts here]
Voice transfer onto a new draft
When Claude wrote a draft that does not sound like you.
Here is a 12-bullet brand voice guide: [paste the voice rules] Here is a draft you wrote: [paste the draft] Rewrite the draft so every sentence respects the voice rules. Do not change the meaning. Do not add new claims. Output only the rewrite.
Voice consistency check
Use before scheduling a week of content.
Here are my 12 brand voice rules: [paste rules] Here are 5 draft posts: [paste posts] For each post, tag it [PASS] or [FAIL] against the rules. For [FAIL] posts, name the exact rule(s) broken and rewrite the offending sentences only.
Long-Form Content
Blog posts, newsletters, lead magnets.
AEO-friendly blog outline
Outline a 1500-2500 word post that ranks for both Google and LLMs.
You are a senior SEO and AEO strategist. Topic: [topic]. Target query: [primary keyword]. ICP: [describe ICP]. Produce an outline with: H1, 5-8 H2s, H3s under each, a 60-word answer-ready summary at the top (for AEO citation), 8 FAQ questions structured for FAQ JSON-LD, 3 internal link suggestions, and 3 external authoritative sources to cite. End with a CTA paragraph that points readers to a free tool, not a pricing page.
First draft from outline
Generate a complete first draft.
Write the full blog post from this outline. Tone: [voice rules]. Length: 1800-2200 words. Include the answer-ready summary, every H2/H3, and the FAQ section. No em dashes. No filler words ("leverage", "streamline", "delve", "game-changer"). Cite sources inline as ([Source Name](URL)).
[paste outline]Newsletter from blog post
Repurpose a long-form into a 600-800 word email.
Rewrite this blog post as a 700-word newsletter for [ICP]. Open with one strong opinion in 2 sentences. Keep one chart/list. End with a single CTA to [URL]. Tone: conversational, like writing to a friend who runs marketing. [paste blog post]
Ad Copy and Hooks
High-volume variant generation.
20 LinkedIn-ad headline variants
Headline testing for promoted posts.
Generate 20 LinkedIn-ad headline variants for [offer]. Audience: [ICP]. Pain: [primary pain]. Desire: [primary desire]. Constraints: under 70 characters, no clickbait, no exclamation marks. Cluster the 20 into 4 groups: promise-led, proof-led, curiosity-led, contrarian. Number them.
15 short-form video hooks
Reels/Shorts/TikTok openings.
Write 15 first-3-second hooks for a short-form video about [topic] for [ICP]. Mix: 4 contrarian, 4 problem-naming, 4 curiosity-gap, 3 outcome-first. Under 12 words each. No "in this video", no "let me show you". Just the hook.
Promise/Proof/CTA ad copy
Full ad copy in a tested structure.
Write 5 versions of LinkedIn-ad body copy for [offer]. Each version uses this structure: 1 line promise, 2 lines proof (specific, not generic), 1 line CTA. Total under 600 characters. Different angles for each: speed, cost, ease, quality, expertise.
Email and Sequences
Welcome flows, drip campaigns, follow-ups.
5-email welcome sequence
Onboard a new subscriber.
Write a 5-email welcome sequence for [product/service]. ICP: [ICP]. Voice: [paste rules]. Email 1: warm welcome + one quick win. Email 2: the philosophy behind the offer. Email 3: a customer story (placeholder I will fill in). Email 4: address the top 2 objections directly. Email 5: a clear CTA to [next step]. Each email under 250 words. Subject lines included.
Cold-email variants for ICP
Sales outbound, marketer-to-marketer.
Write 4 cold-email versions to [ICP role at companies like X]. Each opens with a specific observation (not "I noticed"). Each names one concrete pain. Each ends with a single low-friction CTA (one specific question, not "want to chat?"). Under 80 words each. No flattery. No "I hope this finds you well".
Reactivation email for cold list
Win back stale subscribers.
Write a single reactivation email for subscribers who have not opened anything in 90 days. Lead with a 1-sentence acknowledgement that they have been quiet. Offer one specific high-value piece of content (not a discount). End with a "stay or unsubscribe" choice. Under 150 words.
Research and ICP
Customer interviews, sales calls, reviews.
Recurring objections from sales calls
Synthesize 30+ call transcripts.
I will paste 30 sales-call transcripts. Read all of them. Return: top 8 recurring objections (with frequency count), top 5 jobs-to-be-done in the prospect's own words, top 3 "moments of truth" where they decide yes/no, and 5 verbatim quotes I should use in landing-page copy. No paraphrasing — actual phrases they used. [paste transcripts]
ICP messaging cuts from reviews
Find which angle resonates with which segment.
I will paste 50 customer reviews. Cluster them into 4 ICP segments based on what they actually got value from. For each segment: 1-line ICP description, the value prop in their words, the language patterns I should use to talk to them, and 1 hero-section headline I could test on a landing page. [paste reviews]
Competitor positioning gap
Find where competitors are weak.
I will paste 5 competitor landing pages. For each: extract the headline promise, the proof points, the target ICP, the pricing strategy. Then identify the 3 strongest patterns they all share and the 2 angles none of them are using. The 2 unused angles are my positioning opportunity. Be specific. [paste pages]
SEO and AEO
Outlines, FAQ schema, llms.txt.
FAQ JSON-LD block from a topic
Generate AEO-ready FAQ schema for any page.
Topic: [topic]. ICP: [ICP]. Generate 8 FAQ Q&As that match real People-Also-Ask shapes for this topic. Each answer 60-100 words, written for both human readers and LLM citation. Output as valid JSON-LD with @context, @type FAQPage, mainEntity array. No commentary.
AEO summary block for top of page
The 60-word answer that LLMs will quote.
Page topic: [topic]. Primary query: [query]. Write a single 60-word paragraph that directly answers the query, definitively, without qualification. Use simple sentence structures. Mention the brand name once. This will sit at the top of the page so LLMs cite it cleanly.
llms.txt entry for a new page
Add the page to your llms.txt index.
Page URL: [URL]. Page H1: [title]. Topic: [topic]. Write a single llms.txt entry in this format: "- [Page Title](URL): [120-character description that names the topic, the ICP, and the unique angle]". Output one line.
Continue the Cluster
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Frequently Asked Questions
What is the best Claude AI prompt for marketing?
There is no single best prompt — different marketing jobs need different prompt structures. The most useful pattern is the role + context + task + format prompt: tell Claude who it is (a senior B2B copywriter), give it context (ICP, brand voice, last 5 posts), describe the task (write a LinkedIn post about X), and define the format (under 1300 characters, line breaks every 1-2 sentences, end with a question). For ongoing work, save these as Claude Skills so you do not have to rewrite the structure every time.
How do I write a Claude prompt for brand voice?
The fastest brand voice prompt is: "Read these 8 posts I have written. Extract the recurring style rules (sentence length, vocabulary tier, rhythm, opening patterns, taboos). Return them as a 12-rule style guide I can paste into future prompts." Then in every new prompt, paste those 12 rules at the top before the task. Brand Brain automates this — it learns your voice from your examples and applies it on every generation, so you do not need to repaste rules into Claude.
Can Claude write LinkedIn posts in my voice?
Yes. The reliable method is two-step: first, run a brand-voice extraction prompt on 5-10 of your top-performing posts. Second, in every new LinkedIn prompt, paste the extracted rules followed by the topic, the angle, and the hook style. Claude holds voice better than alternatives over long sessions, but every new chat resets — so you re-paste the rules, or you save them as a Claude Project memory or Claude Skill.
What are Claude business plan prompts?
A Claude business plan prompt typically asks Claude to take a one-line offer description and expand it into a structured plan: ICP, problem, value proposition, channel mix, pricing options, 90-day go-to-market, success metrics. The trick is constraining the output — pick a known framework (e.g. lean canvas, Bullseye Framework, jobs-to-be-done) so Claude has a target shape to fill, instead of generating a generic essay.
How do I get Claude to stop sounding generic?
Generic output is almost always a generic prompt. Three fixes: (1) replace "write a post about X" with "write a 220-word LinkedIn post for [specific ICP] about [specific problem] with [specific opinion]"; (2) ban filler words explicitly in the prompt ("never use leverage, streamline, delve, game-changer"); (3) feed Claude 3-5 examples of writing you do like and ask it to match the rhythm. The output difference is dramatic.
Where should I save my Claude marketing prompts?
Two options. For one-off use, save them in Claude Projects so the context loads automatically. For repeat work across a team, save them as Claude Skills (folder-based units with a SKILL.md instruction file) — anyone on Pro+ can run them. For ongoing content operations, use a marketing platform like Brand Brain that already wraps an AI writing layer with brand voice memory and platform-specific output formats, so you skip the prompt-engineering step entirely.
Skip the prompt engineering.
Just publish.
Brand Brain already knows your voice, formats for every platform, and schedules. Same Claude-quality writing — without the copy-paste loop.
7-day trial. No credit card needed for the post generator.
- claude.com/pricing — Claude plan pricing (April 2026)
- docs.claude.com/en/docs/claude-code/skills — Claude Skills documentation